Instagram Feed Consistency
Stay consistency with a cohesive visual style is now the key to build your identity and awareness on Instagram.
But sometimes it couldn't be easy.
How to combine visual with commercial purposes?
In this case I needed to build a digital identity staying consistent with the hair salon's ambience and showcasing in the same time the work through clients' not-edited photos with their new hairstyles.
So I thought to restyle the feed as a magazine with its columns: I took some photos around the hair salon to tell the life at its inside and I alternated them to their clients ones.
Using the iconic wallpaper tropical pattern on a wall of the salon I created also some trios with the logo and the topics to give the feed a neat appearance and help users in focusing quickly.
I think this is a successfull case about how is possible to match different needs as a well-looking and captivating appearance to satisfy the need of a strong esthetic for the branding side with the main purpose that is always attract new audience and potentially convert it to clients, never forgetting the importance of the UX.